RSS

Imbrex launches to let agents put property listings on the blockchain

Inmannews - 3 hours 47 min ago
Imbrex is using blockchain to create a listings platform that will compete with Zillow and to offer back-end solutions for real estate data.
Categories: RSS

5 business pitfalls that’ll have you bleeding money

Inmannews - 8 hours 8 min ago
If you want more money in your bank account, there’s no better time than the present to eliminate costly business traps that hinder your success. Here are five common ones that drain your time, money and energy.
Categories: RSS

Lesson learned: Marketing is everything in real estate

Inmannews - 8 hours 39 min ago
Massive Agent’s Dustin Brohm’s experiences as a young agent inspired him to help other real estate agents market their businesses more effectively.
Categories: RSS

Dear Marketing Mastermind: How do you know your marketing is working?

Inmannews - 9 hours 9 min ago
This month’s column is all about finding out how your marketing efforts are being perceived by your audience and getting the most traction.
Categories: RSS

Yes, there is such a thing as too much real estate tech

Inmannews - 10 hours 8 min ago
Today, it seems as though there is a tech tool or solution for every stage of the real estate transaction, from marketing and advertising to listing and closing.
Categories: RSS

3 essential skills you need to improve lead conversion

Inmannews - 10 hours 8 min ago
During a recent video coaching session, one of my clients was visibly frustrated. She had plenty of leads, but converting those leads was feeling like a fruitless struggle. “Why can’t I convert?” she asked me.
Categories: RSS

Meet the Inman Innovator finalists: Most Innovative Real Estate Team part 2

Inmannews - Sun, 07/15/2018 - 2:15am
This year’s finalists include real estate teams from an array of brands that are making their mark in markets all over the country.
Categories: RSS

Meet the Inman Innovator finalists: Most Innovative Real Estate Team

Inmannews - Sun, 07/15/2018 - 2:00am
Inman celebrates the most innovative teams, the top producers and business experts who are expanding rapidly and winning clients and fans.
Categories: RSS

Meet the Inman Innovator finalists: Most Innovative MLS, Association or Real Estate Organization part 2

Inmannews - Sat, 07/14/2018 - 2:15am
This year’s finalists come from all over the country and represent all kinds of markets, but they all serve their members exceptionally well.
Categories: RSS

Meet the Inman Innovator finalists: Most Innovative MLS, Association or Real Estate Organization

Inmannews - Sat, 07/14/2018 - 2:00am
Every year, Inman celebrates the most innovative MLSs and associations, the keepers of real estate data and industry standards.
Categories: RSS

Real Synch Real-Time System Synchronization Platform

Inmannews - Fri, 07/13/2018 - 9:50pm
Real Synch creates connectivity and synch capabilities between real estate management systems
Categories: RSS

Glide Secure Online Disclosure Collection

Inmannews - Fri, 07/13/2018 - 9:10pm
Glide Forms allows your clients to easily & securely complete TDS, SPQ and other disclosure forms online
Categories: RSS

Jigglar Creative Marketing Tool for Agents

Inmannews - Fri, 07/13/2018 - 8:51pm
Jigglar features creative, diverse and customizable print, digital, and social media marketing templates
Categories: RSS

Stilio Real Estate Photography Network

Inmannews - Fri, 07/13/2018 - 8:10pm
Stilio gives agents and brokers a single source of professional photography at the national level
Categories: RSS

Spark New Development Real Estate Sales Software

Inmannews - Fri, 07/13/2018 - 7:42pm
Spark software supports the presale, lease-up, & marketing processes for new development real estate
Categories: RSS

Opendoor quietly expands to Minnesota

Inmannews - Fri, 07/13/2018 - 4:50pm
As of late June, the iBuyer had gone from 10 to 11 markets by adding the Minneapolis-St. Paul market.
Categories: RSS

iovox Phone Call Productivity for RE Professionals

Inmannews - Fri, 07/13/2018 - 3:57pm
iovox improves how real estate professionals make and manage phone calls
Categories: RSS

Leveraging Rental Payment Reporting As A Marketing Tool

American Apartment Owners Association - Fri, 07/13/2018 - 3:21pm

In our previous article we talked about using rental payment reporting as a way to reduce delinquencies while increasing your net operating income. Today, we’d like to show you how you can frame up our program in a way that helps you market your properties to potential renters. In a nutshell, you can highlight the fact that you report to the bureaus and attract higher quality applicants who are looking to improve their credit scores.

Benefits of reporting rental history

Yes, reporting rental payment history is a way to keep tenants accountable and paying on time. It’s also a way to provide better visibility into a renter’s payment history, if prior property managers have been reporting. Our program is a way for you to give credit where credit is due, reinforcing timely payment behaviors while reducing your risks of delinquencies, defaults and evictions. While all of those things benefit you as a property manager, future tenants you’re marketing to may see reporting their rental payment history as potentially negative.

So today, let’s focus on how you market to potential tenants, and how you can frame rental payment reporting up as a positive aspect that sets your property apart from others.

As a property manager, you want to keep vacancies low. You want to rent to responsible tenants. You screen them, check their credit and ask for references. You do these things to try to find the best quality residents and reduce the risk of delinquencies and the possibility of  evictions. Now, some tenants may not care much about late payments and delinquencies showing up on their credit reports. Higher quality applicants ARE concerned with their credit scores. For them, the things that show up on their credit reports DO matter. They know that a higher score can mean a better interest rate on their credit cards, and that improving their credit score can mean a better loan at an auto dealer.

Highlighting rental payment reporting

So in your marketing materials, let them know that you report rental payment information to the credit bureaus. Highlight the fact that their on-time payments will lead to improvements to their credit scores. For those tenants who are concerned with their credit scores, this transparency will be a selling point to them. And for you, it will be an extra way to screen potential residents.

Let me leave you with a few examples:

Whether you advertise vacancies online or in print, try leading with that information in your headline, like this:

Improve your credit by paying your rent on time

or

Pay your rent on time? Get credit with the bureaus here

or

Bump up your credit score by paying your rent on time. Ask us how!

or

Build your credit while you rent here!

As an alternative, mention something about rental reporting or credit score improvement in your description of the property. At this time, odds are good that your ad will be the only one mentioning anything about improving credit scores. That’s just the thing to pique the curiosity of  the type of tenant who cares about the things that show up on their credit report.

So, set your properties apart from others by appealing to those higher quality tenants. Let them know there’s an added benefit if they rent from you. Focus on the positive aspects to encourage them to rent from you, pay on time, and bump their credit scores up. And if you need more ideas on how to leverage our program as a marketing tool, we’d be happy to brainstorm with you as we get you set up.

Find out more at www.rentalpaymentreporting.com or contact Dave Haldi at 888-657-2484 and mention that you’re an AAOA member!

Dave Haldi is CEO of Trade Line Credit Solutions. The company’s Rental Payment Reporting service gives property owners and managers a new tool to incentive timely rent payments, while helping residents build credit.

The post Leveraging Rental Payment Reporting As A Marketing Tool appeared first on AAOA.

Categories: RSS

Yolanda’s Little Black Book author believed to be former Compass finance manager

Inmannews - Fri, 07/13/2018 - 2:52pm
James McClain, a former finance manager at Compass, is believed to be the individual behind a gossip blog that leaked details on celebrity homes.
Categories: RSS

magicplan Floor Plan Creation App

Inmannews - Fri, 07/13/2018 - 2:52pm
magicplan creates floorplans without measuring that transform into 3D models for attractive listings
Categories: RSS

Pages

Subscribe to Rental Housing Journal aggregator - RSS