3 ways to strengthen your listing presentation skills this spring

Inmannews - Thu, 03/15/2018 - 2:30am
As the weather starts to heat up, so will the market — that’s how it usually goes. Now, before a wave of homesellers starts looking for real estate agents, is the perfect time to tweak your listing presentation ...
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How to make working with investors profitable

Inmannews - Thu, 03/15/2018 - 2:15am
If you are a real estate agent you should consider working with investors or better yet, being an investor yourself. We’re taking you through exactly how to work with investors, the right way ...
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Should real estate agents intentionally underprice listings?

Inmannews - Thu, 03/15/2018 - 2:00am
The old adage that price reigns supreme in real estate is always at play. Sellers usually want to price their home at the top or above their agent’s suggested range to test the upper limits of what the market might be willing to pay for their home.  ...
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ICNY 18 Marketing: Live problem solving with Katie Lance and Seth Price

Inmannews - Wed, 03/14/2018 - 5:00pm
Marketing gurus Katie Lance and Seth Price answer questions from the audience ...
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Why one real estate agent accepted her commission in cryptocurrency

Inmannews - Wed, 03/14/2018 - 4:30pm
After successfully executing an investment property transaction, real estate agent Manuela Londono-Osorio of Culture Estate, a small real estate brokerage in Scotch Plains, N.J, accepted her commission check into her cryptocurrency wallet ...
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2017 saw uptick in agent-to-agent referrals

Inmannews - Wed, 03/14/2018 - 3:18pm
Real estate agents earned a median number of nine referrals in 2017, up from six in 2016, according to the second annual study on the "agent-to-agent referral economy" conducted by 1000watt on behalf of ReferralExchange ...
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Wildfires, hurricanes triggered Q4 mortgage delinquencies: CoreLogic

Inmannews - Wed, 03/14/2018 - 2:41pm
"The effect of the wildfires and hurricanes on delinquency transition rates was all too clear in our latest analysis. In Sonoma and Napa counties, both 30-60 day and 60-90 day delinquent transition rates in December were more than double what they had averaged the prior year." ...
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Leadership Lens: Change doesn’t occur because everyone wants it

Inmannews - Wed, 03/14/2018 - 1:01pm
David Charron is currently the chief strategy officer and director for Bright MLS. Bright facilitated $91 billion in residential real estate transactions in 2017. We recently spent some time with David to pick his brain about the future of real estate leadership ...
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NAR says Dodd-Frank Reform bill would be good for housing

Inmannews - Wed, 03/14/2018 - 12:27pm
“Fannie Mae and Freddie Mac are the largest mortgage purchasers in the nation, but they rely on credit score models that do not take into account factors as simple as whether borrowers have paid their rent or utility bills on time,” wrote NAR President Elizabeth Mendenhall in the letter. “New credit scoring models that incorporate additional predictive metrics and payment history will open homeownership opportunities for many minority and underserved borrowers who lack access to traditional forms of credit.” ...
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ICNY 18 Marketing: Making the most of a small budget

Inmannews - Wed, 03/14/2018 - 8:15am
"When you buy the leads, those are people who want a real estate agent. But when you cultivate good local content and deliver a consistent message, those people actually want you.” ...
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ICNY 18 Marketing: Targeting a niche to build business

Inmannews - Wed, 03/14/2018 - 8:04am
One of the main benefits of shrinking and targeting your audience? A potentially more effective and clear marketing plan ...
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ICNY 18 Marketing: How to create an e-newsletter that doesn’t get deleted

Inmannews - Wed, 03/14/2018 - 7:45am
We all hate email, but there are ways to make it fun, useful and provocative ...
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ICNY 18 Marketing: Seth Price on good (and bad) content marketing

Inmannews - Wed, 03/14/2018 - 7:37am
Strong content marketing solves problems for an audience and creates an emotional connection, while bad design can kill even the best ideas.  ...
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Real estate daily market update: March 14, 2018

Inmannews - Wed, 03/14/2018 - 7:24am
All the latest real estate market news ...
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ICNY 18 Marketing: Chelsea Peitz on camera-first branding

Inmannews - Wed, 03/14/2018 - 7:21am
Real-time visual communication is a fundamental shift in how we share our brands, Snapchat guru Chelsea Peitz told the audience at Inman Connect New York. How do you tap into the amazing camera-based tools to grow your business (Snapchat, Instagram Stories and Facebook Live?) ...
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Real estate analytics company Terradatum acquires VScreen and OnHoldUSA

Inmannews - Wed, 03/14/2018 - 4:00am
"A lot of brokerage firms recognize the value in having video, but it still seems to be a bit perplexing in terms of how to manage that content and distribute it effectively." ...
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Placester taps health tech exec Omar Hussain as next CEO

Inmannews - Wed, 03/14/2018 - 3:00am
Real estate tech provider Placester is switching up its leadership. Health tech executive Omar Hussain is taking over as CEO from co-founder Matt Barba, who will now focus on product and technology as ...
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How to accomplish big things in real estate by focusing on 1% gains

Inmannews - Wed, 03/14/2018 - 2:40am
Have you ever wondered what lands some people at the top of their industry? In real estate, why do some agents find huge success while others, despite working just as hard, fall short ...
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How to stake your claim on more real estate listings

Inmannews - Wed, 03/14/2018 - 2:30am
When you have listings, you have something to advertise, something to promote and something to prospect around. Throwing open houses gives you a reason to meet the neighbors and tap into your database, not to mention countless social media posts, excellent video content and fresh blog material ...
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3 questions to spark instant rapport at every first client meeting

Inmannews - Wed, 03/14/2018 - 2:15am
Although there are countless ways to build and maintain rapport with clients, establishing trust is an essential part of each rapport-building strategy ...
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