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How to increase business in a market downturn

Inmannews - Tue, 06/12/2018 - 2:50am
Mike McCann started in the real estate business in 1986 as an associate broker selling 100 to 150 homes a year. Today, he is well-known in the Philadelphia area as “The Real Estate Man” and is the leader of The Mike McCann Team of Berkshire Hathaway. For the past 18 years, he has averaged selling 500 to 600 homes a year with the help of six full-time administrative assistants and 18 agents.
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Dear Marketing Mastermind: How to hit the bulls-eye with your content marketing

Inmannews - Tue, 06/12/2018 - 2:00am
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content marketing.
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What happens to concessions when it’s time to renew a lease?

American Apartment Owners Association - Mon, 06/11/2018 - 6:39pm

Rental concessions may be sky high across the city, but tenants shouldn’t count on getting them renewed once their lease is up. Given the private nature of the negotiations, landlords are usually reluctant to extend free months beyond the initial lease, according to several industry players.

While statistics on how often landlords stop or renew concessions once a tenant’s initial lease ends are hard to come by, owners of rental properties have a psychological advantage, said StreetEasy’s senior economist Grant Long.

“From a landlord’s perspective, the intention is obviously to [maintain] the legal rent level or to even raise the rate if possible, and by keeping that free month in there, they preserve some of that negotiating leverage,” Long said.

If a tenant signs a 14-month lease for $2,700 with the first two months free, for instance, the net effective rent is closer to $2,300 per month. But by the time the tenant is ready to renew the lease, he or she will have already been paying $2,700 per month for a year. So, if the landlord simply renews the lease at $2,700 per month without any additional free months, it can seem like nothing has really changed.

But several factors could work in a tenant’s favor — ranging from the building’s vacancy rate to the amount of housing supply in the surrounding neighborhood.

“Renters are more educated than they have been in the past. There are lots of resources out there,” Long said. “A lot of renters are going to feel empowered to ask for more going into renewal negotiations.”

New buildings typically have a turnover rate of between 20 and 30 percent from their first to second years, said Citi Habitats’ David Maundrell. But it can be tough to pin down how much of this is due to concessions running out versus people relocating because of other changes in their lives, he added.

Maundrell framed concessions as one of the best ways for tenants to find a good deal on an apartment, given that they are unlikely to find a similar apartment with notably cheaper rent. “No one lowers rent anymore,” he said.

Concessions hit record highs in Brooklyn and Queens in April, per Douglas Elliman, with 65.1 percent of new deals in Northwest Queens including them and 51 percent of new deals in Brooklyn including them — marking the first time the borough has cracked the 50 percent mark. In Manhattan, 44.3 percent of new leases in April included concessions.

These unprecedented highs could lead to changes in what landlords decide to offer on lease renewals going forward, according to sources. Landlords tend to be more willing to offer lower rents when they are not publicly advertising them, Long said.

Elliman broker and senior vice president Matthew Villetto described the reliance on concessions as a “slippery slope” and said it can be hard for landlords to stop using them once they start. He noted that he’s marketing buildings in Brooklyn and Long Island City where the building owners refuse to give out free rent on lease renewals — a strategy that he said has been working so far. Instead, those landlords are negotiating with tenants on other issues like fees for using building amenities.

“People just want to feel like they’re getting something, so sometimes that comes into play,” Villetto said, “but we’ve been very successful in taking a hard stance on not giving free rent on renewals.”

He added that a neighborhood’s housing stock plays a huge role in the amount of leverage tenants have. He cited Midtown West as one area where landlords don’t always have an upper hand due to the supply of rental apartments.

“That free rent may come into play on second-generation leases where the tenants decide to stay, and even if it goes back on the market, they’re probably going to be giving a month free at least,” Villetto said.

In general, New Yorkers are very likely to experience rent increases and also very willing to move. A recent StreetEasy survey found that 64 percent of residents have seen their rents go up in the last three years, and 59 percent of residents younger than 45 plan to move in the next year.

And given how many buildings are now offering rental concessions, if a landlord won’t include free months on a lease renewal, some tenants will to simply move to a different building where they can sign another new lease and get another deal with concessions.

“If there are a lot of concessions in the marketplace, some tenants are just going to hop around and try to get two more months free,” Villetto said.

Maundrell said that while it’s still common for concessions to end after the first year, the market has shifted more in favor of tenants overall. In previous cycles, many New York City landlords would knock off concessions and jack up rent once the initial lease ended. That happens less often these days, he said, due to the continual increase in gross rents and apartment inventory.

Maundrell said landlords will also consider whether they would be able to get more money for their units on the open market when deciding whether to extend concessions or not — even when factoring in the month of rent they would likely lose while looking for new occupants.

“You do have situations where a landlord would give a concession to keep someone in the building. It comes down to the math,” he said. “It’s a complete case by case situation. It’s not like when we do a new rollout of a rental building, where you give guaranteed a month or two months free.”

Source: therealdeal.com

The post What happens to concessions when it’s time to renew a lease? appeared first on AAOA.

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Single-Family Rentals: From Crisis-Era Bargains to Thriving Market

American Apartment Owners Association - Mon, 06/11/2018 - 6:33pm

Ten years removed from the financial crisis, the single-family rental (SFR) market has seen explosive growth. With mortgages at the center of the crisis, the resulting spike in foreclosure rates and housing prices challenged homeownership as the status quo. The crash brought an outpouring of demand into the rental markets. From 2005 to 2015, more than 8 million new rental housing units were built to accommodate that demand, according to Harvard University’s Joint Center for Housing Studies.

REITs and other institutional investors first entered the SFR arena during the heart of the crisis. The business strategy at the onset was simple: Purchase distressed assets and wait for the prices to increase, converting properties into rentals to supply the newly ignited demand in the meantime.

As the housing market recovers, demand for rental properties has not subsided. Riding the wave of that demand, SFR REITs have built a sustainable business model. Smaller landlords still outnumber corporate SFR investors by a wide margin, but REITs have carved out a small share of the market. According to Seeking Alpha, 130,000 of the 16 million SFR units are REIT-owned.

The SFR market comprises a small—but mighty and expanding—segment of today’s overall REIT landscape. Blackstone’s successful debut of Invitation Homes in 2017 granted further legitimacy to a REIT sector still in its infancy. As the fifth listed SFR REIT, Invitation Homes raised $1.54 billion—the largest amount raised by a REIT across all sectors in three years. With rental demand forecasted to continue, SFR REITs are well-positioned for the future.

WHAT’S TIPPING THE SCALES FROM HOMEOWNERSHIP TO RENTALS?

Millennials are often identified as key drivers in the shift from owning to renting, and the data supports that claim: Nearly two-thirds of Millennials lived in rental properties in 2016. However, a strictly generational lens obscures the full story. Many of those younger renters reside in apartments in large cities versus single-family rental homes more commonly found in markets like Atlanta, the outskirts of Los Angeles and Phoenix.

A recent analysis published in Seeking Alpha reveals that the majority (58 percent) of SFR residents are between 35 and 64 years old—predominantly Generation Xers. Additional research suggests income levels might be the common variable. A U.S. Census survey reveals that about half of American renters are cost-burdened—rent accounts for more than 30 percent of their income.

THE PATH FORWARD FOR SFR REITS

With just a fraction of the nation’s SFR homes under institutional investors’ ownership, opportunities for REITs to further expand into this space are vast. In their early years, SFR REITs prioritized growth, primarily through acquisitions of pools of foreclosed properties and consolidation. Invitation Homes became the largest SFR company following a 2017 merger with Starwood Waypoint Homes—a REIT already the product of a merger two years earlier.

While juggling the day-to-day balance of keeping vacancies low and rents competitive, some players in the SFR space are expanding their purview beyond property management. American Homes for Rent, for instance, is actively engaged in bringing new supply online through partnerships and subsidiaries with developers specialized in ‘build-to-rent’ properties. Overall new ‘build-to-rent’ properties increased by six percent between 2016 and 2017, according to the National Real Estate Investor, a gesture to market confidence in future demand.

What’s next for corporate SFR investors? REITs are emerging from their growth-phase and breaking new ground to cement their place in the SFR industry.

 

Source: cpexecutive.com

The post Single-Family Rentals: From Crisis-Era Bargains to Thriving Market appeared first on AAOA.

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How I Underwrite Rental Applications to Mitigate High-Risk Tenants

American Apartment Owners Association - Mon, 06/11/2018 - 6:31pm

My partner and I have acquired and leased hundreds of rental units. As co-owner at my organization, I still have the final say on approving rental applicants. As much as I want to delegate the task, I am aware it is of pretty high value. Having a great tenant in your property is crucial. A troubled one who is constantly late on payments and complaining about dings on the refrigerator can be a headache. A troubled tenant can eat up your cash flow if they’re not paying and you have to evict and replace them.

Leasing Agent

I have an in-house leasing agent who handles collecting the paperwork and necessary documentation from rental applicants. The needed documents include the most recent three pay stubs or current lease and bank statements (if self-employed). Once all this is submitted, the agent starts the underwriting process. Be sure to obtain all the necessary documentation from the prospect. It is important that you have a clear picture of the prospect’s history to verify they are qualified to pay rent to you properly. If they are not willing to provide all the information, then move on.

Our Criteria

Criteria for screening tenants can vary depending on what class of property you’re in. For example, with a C class property, you may allow 600 credit score tenants, and with an A class requires a minimum score of 700. I am mostly dealing with the working class. These professionals tend to have just an OK credit score. That is the reason why they are paying $700 to $800 in rent. I run their credit to make sure there are no outstanding balances from utility companies or judgments from landlords.

Screen your tenant today with the American Apartment Owners Association, starting at $19.95 for a credit report and score!

My tenants must produce gross 3x the monthly rent. This is by far the most important factor in approving a tenant. If they don’t have that, they must have a co-signer who does. Additional criteria include having no prior evictions within seven years of the date they’re applying for the home, having at least one year on the job (or proof of prior job stability), and having no felonies within the past five years.

Stick to It

It is always best to remain objective when underwriting rental applicants. If they do not make enough income or have been at their job for only two months, then you simply have to move on. You want to stick to your criteria because you want to treat every applicant the same.

Final Approval

I am an optimistic person, but I’ve seen some interesting stuff in my days of underwriting tenants. I was almost fooled by tenants having a friend pose as their landlord and submitting fraudulent pay stubs. When I get the file from the leasing agent, I look for red flags that may have been missed, such as fraudulent pay stubs. Then I start taking a look at income, landlord references, income, etc.

To date, I have not had to evict a single tenant I placed, and I plan to keep it that way.

 

Source: biggerpockets.com

The post How I Underwrite Rental Applications to Mitigate High-Risk Tenants appeared first on AAOA.

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If you rent out your vacation house, don’t forget to give the IRS a cut

American Apartment Owners Association - Mon, 06/11/2018 - 6:23pm
  • Generally speaking, renting out your house (or a room) for 14 days or fewer in a year is tax-free. However, you also don’t get to deduct expenses incurred from the rental.
  • The new tax law creates a 20 percent deduction for pass-through business income, which means part-time landlords could qualify for the tax break.
  • Expenses such as repairs, mortgage interest, property taxes and utilities are deductible on a prorated basis that’s tied to the number of days you rented out the property.

With the summer travel season heating up, many vacation-home owners get to look forward to some extra income from renting out their slice of paradise.

These part-time landlords need to remember that in many cases, the Internal Revenue Service expects to hear about that extra cash.

Generally speaking, if you rent your vacation home for fewer than 14 days out of the year, the income you earn is tax-free.

 “In that event, you don’t get any deductions, but you also don’t pay tax on the income,” said Stephen Fishman, author of “Tax Guide for Short-Term Rentals.”

If your rental days are above the 14-day threshold, you need to report the income. The good news is that you also get some tax breaks to reduce the amount you pay taxes on.

For starters, the new tax law that took effect this year allows a 20 percent deduction for so-called pass-through businesses. For the vast majority of people who rent their property, income from that activity is “passed through” to the owner’s (or owners’) individual tax return.

This means there’s a chance you could qualify for that 20 percent write-off on net rental income, as long your total income is below $157,500 ($315,000 for married couples who file joint tax returns). The deduction starts phasing out at that level and disappears altogether for incomes above $207,500 ($415,000 for joint filers).

However, consult with a tax advisor before assuming you qualify for that 20 percent break.

You also get to deduct a variety of expenses related to your rental activity. Costs such as local licensing, fees you pay to online platforms, advertising and marketing are all associated business costs that could be deductible.

Other expenses — repairs, mortgage interest, property taxes, utilities — are deductible on a prorated basis tied to the number of days you rented your home out.

For example, if you rent your house for 20 percent of the year, or 73 days, you can deduct 20 percent of expenses related to the house (i.e., utilities).

Some part-time landlords might just rent a room in their home instead of a whole house. In that case, the same expenses are deductible, but to a lesser degree.

“If you ever get audited, they can check your bank records and other records. The evidence is there.”-Stephen Fishman, Author of “Tax Guide for Short-Term Rentals”

Say the room takes up 25 percent of the space in your home. You could deduct 25 percent of expenses allocated to those days. (Using the example above: You could deduct a quarter of that 20 percent total.)

Fishman cautions that while it might be tempting to avoid reporting your rental income to the IRS, you’re breaking the law if you don’t.

“If you ever get audited, they can check your bank records and other records,” Fishman said. “The evidence is there.”

Source: cnbc.com

The post If you rent out your vacation house, don’t forget to give the IRS a cut appeared first on AAOA.

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Residential Landlords’ Guide to Assistance Animals

American Apartment Owners Association - Mon, 06/11/2018 - 6:20pm

News reports recently have included much discussion about The Air Carrier Access Act and FAA regulations governing assistance animals on airplanes.  The Fair Housing Act (FHA) applies to landlords to accommodate tenants with assistance animals.

Adopted in 1968, Congress amended the FHA in 1988 to prohibit housing discrimination based upon disability. Under the FHA, landlords must provide reasonable accommodations to disabled individuals. This includes allowing those individuals to use assistance animals.

Assistance Animals are Not the Same as Pets

Unlike pets, assistance animals either provide specific services or emotional support for disabled individuals. Examples include guide dogs for the visually impaired, service dogs trained to alert individuals about an impending seizure or hypoglycemic episode, alert dogs for the hearing impaired, and emotional support animals that reduce symptoms of a disability.

Landlords should treat all tenant requests for disability accommodation, including requests for assistance animals, the same. Specifically, landlords should evaluate the following:

  1. Whether the tenant has a disability.
  2. Does the animal provide tasks, services, or assistance or emotional support to the tenant?
  3. Do the animal’s tasks, services, or assistance alleviate at least one symptom of the tenant’s disability?

If the answer to all of the questions is yes, then the landlord generally must allow the assistance animal at no additional charge. If the answer to either question is no, then the landlord may exclude the animal.

When Can a Landlord Ask for Documentation of the Need for an Assistance Animal?

Under the FHA, a disability is a physical or mental impairment that substantially limits at least one major life activity. If the tenant’s disability is not readily apparent, the landlord may request that the tenant provide documentation of the disability. Examples include a letter from a licensed physician or mental health provider. Landlords may not ask for documentation if the tenant’s disability is obvious. Landlords also may not ask for documentation if the landlord already knows about the tenant’s disability. Making a request, under those circumstances, might itself, be harassment or disability discrimination.

Likewise, if the need for the assistance animal is not readily apparent, the landlord may request that the tenant documentation supporting that need. That documentation might be a letter from a licensed physician or mental health professional.

Landlords may not charge a pet deposit or additional pet fee or “pet rent” for assistance animals. However, landlords can make tenants pay for damage caused by their assistance animals. Landlords also may not exclude an assistance animal based upon species, size, or breed restrictions they impose on pets.

When Can a Landlord Deny a Request for an Assistance Animal?

A landlord, however, may deny a specific assistance animal if it poses a direct threat to the health or safety of others or would cause substantial physical damage to the property. Landlords may not make assumptions about an animal based upon its size or breed or experience with other animals. Rather, the decision must be based upon evidence specific to the animal in question.

For instance, if a particular animal has repeatedly caused major damage to the carpet in the rental unit or common areas, it might be excluded because it has caused damage to the property. Likewise, an animal that has bitten a resident, or barks and disturbs other residents for hours on end every night might be excluded. Before excluding a specific animal, the landlord attempt to find another reasonable accommodation. Only if there is no reasonable alternative that would reduce or eliminate these risks may the landlord exclude the animal.

The FHA applies to most, but not all, residential landlords. “Fair Housing Act Primer for Multifamily Owners,” discusses residential landlords’ obligations under the FHA. The article also describes the exceptions to the FHA.

Landlords may be subject to additional requirements regarding assistance animals. Certain common areas of apartment buildings are subject to the Americans with Disabilities Act. And landlords that receive HUD subsidies have additional requirements.  State and local laws may impose greater obligations than the FHA.

Landlords should consult their state or local fair housing office, apartment association, or a real estate attorney for information to learn what laws apply to their particular properties.

 

Source: realtybiznews.com

The post Residential Landlords’ Guide to Assistance Animals appeared first on AAOA.

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As hurricane season starts, potential for coastal property damage tops $1.6 trillion

American Apartment Owners Association - Mon, 06/11/2018 - 6:17pm

New reports this week put the potential for costly damage from the 2018 hurricane season into stark perspective, and underscore the continued risk of building or rebuilding homes in areas threatened by storm damage.

According to new analysis by CoreLogic, more than 6.9 million homes in the United States are at risk of hurricane storm surge damage, which represents $1.6 trillion in potential reconstruction costs. That potential price tag increased 6.6 percent year-over-year due to higher regional construction costs, equipment, and labor costs.

At the same time, per new data on coastal flooding, rising sea levels and changing weather patterns will make flooding even more common. According to the 2017 State of High Tide Flooding and a 2018 Outlook by the National Oceanic and Atmospheric Administration, last year saw a record-breaking level of high tide flooding. Due to sea level rise, the national average frequency of high-tide flooding is double what it was 30 years ago, exacerbating the potential for damage from hurricanes and tropical storms.

The increasing value of property at risk from storm damage puts increasing strain on flood insurance and the National Flood Insurance Program, which will expire in the middle of this year’s hurricane season if there’s no congressional action.

In 2016, the chief economist for Freddie Mac, a government enterprise that supports the mortgage market, wrote that increased coastal flooding and storm surges will eventually get so bad that homeowners, unable to sell waterlogged property, will ditch their homes and mortgages, triggering a housing crisis. Already, some coastal real estate professionals see beachfront real estate becoming harder to sell, due in part to perceived risk.

Risk varies by region. The Atlantic coast contains 3.9 million at-risk homes with a reconstructed home value (RCV) of roughly $1 trillion, a $30 billion increase from last year. On the Gulf Coast, the 3 million at-risk homes have an estimated RCV of $609 billion, a $16 billion increase from 2017.

The placement and power of a storm play a great role in determining its eventual impact. Even a low-intensity storm hitting Miami—with 788,000 at-risk homes and an RCV of more than $156 billion, the city with the most potential for costly reconstruction—would do more damage than a high-intensity storm making landfall along a sparsely inhabited coastline.

Last year, the United States suffered the most billion-dollar natural disasters in its history, as a warming climate creates record-breaking numbers of extreme weather events. The two largest storms, Harvey and Irma, are estimated to have cost between $40 billion-$59 billion and $29 billion-$46 billion respectively, according to Realtor.com.

These estimates represent worst-case scenarios from particularly devastating Category 5 hurricanes (the NOAA predicts average hurricane activity this season). The tables below differentiate risk based on location and storm intensity.

Homes with Hurricane Storm Surge Risk by StateStateExtremeVery HighHighModerateLow*Florida351,0931,064,6741,752,6032,292,7912,774,175Louisiana72,256207,442624,521747,111817,480Texas39,109117,558253,947384,944543,847New Jersey95,659278,539382,065471,353N/ANew York75,238224,558347,236462,380N/AVirginia26,96094,378246,824366,478409,129South Carolina35,934126,997209,026294,239347,030North Carolina32,28295,286160,831210,233259,718Massachusetts11,04846,558102,189157,898N/AGeorgia8,88750,409105,735141,518152,559

The low risk category refers to Category 5 hurricanes, which are not common along the northeastern Atlantic Coast. States in that region are designated as N/A for this category due to the extremely low probability of a Category 5 storm affecting these areas. CoreLogicReconstruction Cost Value of At Risk Homes by StateStateExtremeVery HighHighModerateLow*Florida$68,993,319,371$214,615,495,959$353,434,047,211$458,546,265,943$552,417,823,248New York$29,069,437,198$92,192,934,548$142,653,686,948$190,523,945,573N/ALouisiana$15,058,006,592$44,361,573,373$141,431,122,080$169,398,148,734$186,089,070,917New Jersey$27,210,934,630$83,140,546,592$116,378,523,825$146,074,429,226N/ATexas$6,544,802,706$20,281,149,088$46,590,193,249$73,689,714,628$103,257,560,067Virginia$6,889,209,422$23,532,519,915$57,147,551,590$84,231,366,445$95,057,016,309South Carolina$10,365,743,962$33,689,536,077$52,352,428,765$70,363,340,488$80,775,388,252North Carolina$6,502,998,590$19,557,292,731$33,348,232,464$43,887,698,767$54,356,018,315Massachusetts$2,980,187,240$13,363,727,998$29,309,257,327$46,442,774,460N/AGeorgia$2,740,063,841$13,213,068,236$24,703,010,004$31,744,968,374$33,763,709,156

The low risk category refers to Category 5 hurricanes, which are not common along the northeastern Atlantic Coast. States in that region are designated as N/A for this category due to the extremely low probability of a Category 5 storm affecting these areas. CoreLogicSource: curbed.com

The post As hurricane season starts, potential for coastal property damage tops $1.6 trillion appeared first on AAOA.

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EXp snags multi-state Keller Williams team Group 46:10

Inmannews - Mon, 06/11/2018 - 2:39pm
Cloud brokerage, eXp Realty has scored a coup this week, signing up well-known Arizona-based Keller Williams expansion team Group 46:10 Network, a multiple state team of nearly 50 agents and one of Gary Keller's first "pirate" expansion teams since 2014, though founded in 2008.
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Ben Caballero breaks another Guinness World Record — his own

Inmannews - Mon, 06/11/2018 - 12:55pm
Ben Caballero, who's been selling homes for more than 50 years, has surpassed his 2016 Guinness World Record of 3,556 annual home sales transactions. In 2017, the 71-year-old sold a whopping 4,700 homes.
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New York City will pay $2.2B for failure to provide ‘safe’ public housing

Inmannews - Mon, 06/11/2018 - 11:31am
The New York City Housing Authority is forking over at least $2.2 billion after it admitted to lying to the United States Department of Housing and Urban Development for years about the condition of public housing developments and specifically, the presence of lead.
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Why empathy belongs at the heart of real estate

Inmannews - Mon, 06/11/2018 - 11:28am
Kendyl Young talks through an emotional and trying transaction and discusses the need for empathy in the real estate industry.
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Peer Reputation aims to encourage broker accountability

Inmannews - Mon, 06/11/2018 - 11:15am
In January, Peer Reputation launched in the Washington, D.C. metro area. Since then, the service has expanded to Tampa and Orlando, Florida, Virginia and South Carolina.
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Connect the ICSF Sessions: Overcoming marketing delusions with Bob Hoffman

Inmannews - Mon, 06/11/2018 - 7:49am
Bob Hoffman, Chief Aggravation Officer at Type A Group, thinks that there is a gap between how marketers think and how consumers behave. Hoffman is going to conduct a “reality check on what we’ve been told about advertising and marketing for the past 10 to 15 years” on stage at Inman Connect San Francisco
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Muhammad Ali’s Michigan estate just hit the market — and the price is a nod to the sports legend

Inmannews - Mon, 06/11/2018 - 7:27am
A Michigan estate that the boxer Muhammad Ali once lived in has hit the market for $2,895,037 — a nod to his long-term successful career.
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Re/Max’s Motto Mortgage announces new initiative to fight hunger

Inmannews - Mon, 06/11/2018 - 6:21am
Motto Mortgage – a member of the Re/Max family of brands – is taking aim at the nation’s hunger problem, with its new initiative, “Mission Against Hunger.”
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5 social media hacks that’ll improve your SEO

Inmannews - Mon, 06/11/2018 - 3:00am
In April, I wrote an article explaining the ways social media can help your search engine rankings, and now I'm back to follow up those insightful and comprehensive observations with five actionable tactics that'll lead to noticeable improvement in your search engine optimization (SEO), an increase in leads, and ultimately, your bottom line.
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Make more money (and work less) by shortening your ‘cycle time’

Inmannews - Mon, 06/11/2018 - 3:00am
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has differing cycle times. Shortening your cycle time can dramatically improve both your income and the amount of time you can take off.
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How to nail timing on social media

Inmannews - Mon, 06/11/2018 - 1:00am
“When is the best time to post?” This is one of the most commonly asked questions a social media pro receives about social media. And I’m sorry to break this disappointing news. There is no “magic time” that will guarantee maximum visibility and engagement on a post, especially now that social media posts no longer show up in chronological order.
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Win a Pass to ICSF18

Inmannews - Mon, 06/11/2018 - 1:00am
Inman Connect San Francisco 2018 is almost upon us. Soon 4,000 of the sharpest real estate professionals eager to do business faster, stronger and more profitably will convene in that pursuit. SmartZip, a known leader in the industry embodies all three of those ideals.
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