Marketing

The marketing department at Rental Housing Journal is dedicated to informing real estate and property management industry professionals about the latest trends, products & services and best practices in marketing. Features include articles and columns on customer service reviews, closing sales, sales management , apartment leasing best practices, apartment marketing, SEO, social media marketing, inbound marketing and more.

apartment marketing real estate sales
Mon
04
Jun
The Editors's picture

Top 5 Cities That Offer The Most Apartment Pools

Top 5 Cities That Offer The Most Apartment Pools

What are the top 5 cities in the U.S. with the most apartment pools and listings for apartments with pools?

You might think Florida apartments would top all the pool listings, but that is not the case.

In a survey of their listings, Apartments.com came up with the top 5 cities that offer the most apartments with pools listings in the U.S. Here is what the company listed in a recent release.

Top 5 cities with most apartment pools

Here are the apartments.com picks for top apartment pools cities.

Mon
02
Apr
The Editors's picture

Apartment Renters Prefer Smart Home Amenities Over Pools

Apartment Renters Prefer Smart Home Amenities Over Pools

Apartment renters prefer smart home amenities and a door-bell camera may be more likely to get a tenant to sign a lease than a swimming pool, according to a new study.

“Residents want to live in a high-tech apartment community, which not only means having high-speed internet and smart home products in their units, but also ditching the pesky rent check and digitizing the process of making maintenance requests,” according to a new study from Utah’s  property management software company Entrara.com.

The new survey reveals the vast majority of residents are willing to increase their monthly rent payment to have more technology in their apartments, including smart home amenities and high-speed internet, according to a release.

Fri
09
Feb
The Editors's picture

Apartment Amenity Company Partners With Denver Property Manager

Apartment Amenity Company Partners With Denver Property Manager

A boutique apartment operator in Denver and Colorado Springs, Urban Phenix, has partnered with a lifestyle apartment amenity company, Amenify, to offer different types of on-site lifestyle experiences to residents, according to a release.

​​​​​​​​​​Urban Phenix, a boutique apartment operator in Denver and Colorado Springs, is partnering with Amenify to offer daily dog walks, apartment cleanings, massages, and personal training sessions. Urban Phenix is also building local partnerships with nearby gyms and yoga studios.

“We are thrilled with our properties’ participation rates. It’s wonderful to see that over 70% of our residents are enjoying their upgraded lifestyle with these amenity services” Nick Lazzarra, President of Urban Phenix, said in the release.

Mon
20
Nov
The Editors's picture

Facebook Rentals Added In Marketplace Include Apartment Listings

Facebook rentals have been added to Facebook's marketplace listings that recently added autos

Facebook has announced that is partnering with Apartment List and Zumper to expand its marketplace listings to include thousands of Facebook rentals listings.

Users before could post their own listings on Facebook, but pulling in the listings from these two partners greatly expands the number of listings and takes on Craigslist.

Facebook told Mashable in an emailed statement that the two sites offer "hundreds of thousands of house and apartment rentals" that users can browse. Sellers can also upload photos of their properties directly to Facebook.

Tue
07
Nov
The Editors's picture

New Apartments Feature Innovation In Design In Washington, DC

Apartments feature innovative design and deck in Washington, DC

The newly constructed Apollo Apartments feature innovation and were designed to capture the feel of the early 20th Century Apollo Theatre movie house in the H street area, according to a release.

The Apollo is in one of the most dynamic and exciting neighborhoods in Washington, D.C.  It is built on the site of the legendary Apollo Theatre from 1913. The idea was to combine the building’s past with the present.

The original Apollo Theatre opened its doors in 1913. Designed by architect C. Clark Jones in the Renaissance Revival style, it hosted nearly 900 guests at capacity and drew crowds until 1955.

The photos here show some of the outstanding features of the apartments

Apartments feature rooftop deck

Tue
24
Oct
The Editors's picture

Forget The Millennials, The Baby Boomer Renters Want Apartments

Baby Boomer renters

The current trends in apartment development are suddenly attracting a new kind of renter, Baby Boomer renters over age 55 who want to live in apartments in the suburbs, according to a new study.

These potential new tenants are highly educated and have no children in the household.

“Whether driven by a change in lifestyle, a consequence of the housing crash, or an inability to downsize due to lack of affordable homes, senior households are embracing renting in droves,” according to RentCafe.com.

Fri
13
Oct
The Editors's picture

Why Your Apartment Reviews And Digital Curb Appeal Matter

apartment reviews

Digital curb appeal matters more than ever now as 62 percent of potential residents use ratings and apartment reviews at the beginning of a search for a rental property, according to J Turner Research.

And online reviews are becoming more important than personal recommendations on properties. Surprisingly social media is not a significant factor in the apartment search process.

Joseph Batdorf, co-founder of J Turner Research, in a recent webinar revealed new information about the online apartment reviews industry and how it works, such as the percentage of potential residents using ratings and apartment reviews. He also discussed the large number of apartment review sites and the differences between them.

“If you want to outpace the competition, you need more than two reviews per month about your property,” Batdorf said.

Tue
03
Oct
The Editors's picture

What Renters Say: 21 Percent Have No Plans To Ever Buy

What Renters Say: 21 Percent Have No Plans To Ever Buy

Renters say the three most important factors when considering a place to live are affordability, neighborhood safety and commute, according to a new survey.

Also for those renters surveyed, rent is the single largest expense each month for 82 percent of them, according to Zumper’s 2017 survey of U.S. renters. Most also say they think they pay too much in rent.

And, one in five people (21% of those surveyed) do not plan to purchase a home in the future.

Tue
05
Sep
The Editors's picture

Seattle, Portland Tops In Rental Application Approval Rates

Seattle, Portland tops in rental application approval rates

Rental application approval rates for apartment leases are over 90% in the millennial hubs of Seattle and Portland, according to rentcafe.com.

Seattle and Portland, along with San Diego, San Francisco, Los Angeles and Washington, D.C.  are very active and high-priced rental markets with thousands of new apartments to fill every year, being in the top 20 cities in the country with most apartment units completed in the last two years.

 

Seattle is No. 1 in rental application approval rates

Number one on the list, Seattle, is a popular city for millennials, with the highest share of Gen-Y rent applicants of all cities analyzed.

In Seattle, 93.7% of rental applications end up in a lease.

Tue
02
May
The Editors's picture

Effortless Ways To Earn Extra Fees: Bike Rooms And Dog Park Equipment

Bike rooms and dog park equipment can be apartment amenities that allow you to add extra fees

Sponsored Blog

Bike rooms and dog park equipment can be the type of amenities renters are looking for in apartments these days.

By Robert Caston

Renters are willing to pay extra fees for bike rooms and dog park equipment because those amenities involve their favorite possessions – bicycles and dogs.

There are some simple strategies you can use to not only attract more renters, but justify charging them for extra services.

Let’s start with bike rooms. The number of bicycle owners in the United States is at an all-time high - 62 million.

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