RHJ Blog

The Rental Housing Journal blog features thought provoking information and opinions on the multifamily property management and real estate investing industries. RHJ staff editorial, multifamily executives, top real estate investors, and real world industry subject matter experts share best practices, trends and news about investing in real estate, managing apartments, being a Do-It-Yourself landlord, multifamily technology, apartment marketing, Fair Housing and landlord - tenant law, flipping houses, advancing your career in property management, how to market and sell to property managers and real estate investors, new products and services for property managers, financing investment properties, where to find good tenants, how to hire great property management employees, how to choose vendors, best practices in property maintenance and much more.

real estate investing property management blog
Tue
28
Jun
Matt Easton's picture

Apartment Communities Will Soon Be Able to Buy Their Way into The Google Local Pack with AdWords

apartment communities and google maps

If you manage an apartment community, there is no better way to drive renters to your property than getting it listed on the Google 3-pack and map – pictured below.

By Matt Easton

While attending SMX Advanced Conference in Seattle, WA June 22-23, we had a chance to speak with product development at Google and learned that apartment communities will soon be able to purchase AdWords in the Google Local 3-pack.

getting your apartment on the google map

That means one of the three local results in the local pack will be an ad. Properties that aren’t currently using an apartment SEO professional to get on the map will have an even tougher time. Once Google takes back a spot to use it for an ad, that leaves only two spots left for non-paying apartment communities.

Mon
13
Jun
Lori Hammond's picture

4 Reasons You May Have Hard-to-Lease Apartments With Hidden Vacancy Costs

Vacancy costs can be hidden in hard-to-lease apartments

Vacancy costs can sometimes be hidden when you have hard-to-lease apartments. Sometimes it may surprise you it can be a single unit over and over causing the issue.

By Lori Hammond

Vacancy loss is a key indicator when evaluating property performance.

Vacancy loss and bad debt are two negative adjustments from the Gross Rent Potential. 

Attempts to maximize rental income include increasing rents, reducing vacancy and concessions.

There is another factor that lurks inside vacancy loss.

This sneaky indicator is the actual number of days vacant for an apartment.  Without looking at days vacant list or report, it might go unnoticed that the same apartment has been vacant for an extended period of time.

Given the size of a property, it's expected there will always be some vacant apartments.

Mon
06
Jun
EllenCalmas's picture

How Well Do You Know Your Residents?

how well do you know your residents?

How well do you know your residents?

Even the best screening reports cannot tell you if your residents will pay on time.

By Ellen Calmas

How well do you know your residents?

Rental residents' applicants come in all shapes and sizes. They’re young, old and ages in between.

On average, there are about 15 percent more women than men, while based on the location of a community, the ethnic mix and type of employment may vary.

Fri
06
May
admin's picture

Rental Housing Journal To Emphasize Content Marketing, Welcomes John Triplett and Desert Path Marketing Group

Rental Housing Journal To Emphasize Content Marketing

Rental Housing Journal is excited to announce that John Triplett, a founding partner of Desert Path Marketing Group, has joined our team as Digital Marketing Consultant.  John, through Desert Path Marketing Group, is leading our team to increase visibility for Rental Housing Journal brands and our customers through a multifaceted approach, including various Inbound & Content Marketing, Social Media, E-mail and Search Engine Marketing initiatives.

Tue
03
May
Larry Arth's picture

7 Things I Would Tell My Younger Self About Multifamily Real Estate Investing

7 things I would tell my younger self about real estate investing and multifamily investing blog by Larry Arth

Larry Arth started his successful real estate investing career helping his dad fix up rental houses and mowing vacant lots around vacant houses. One day at age 15, he asked about buying a lot where he had been mowing. While his dad was not like Donald Trump’s father, Larry’s dad did help Larry a small amount to buy that vacant lot. He sold the lot three years later at age 18 and bought a duplex, his first multifamily real estate investment.

By Larry Arth

Mon
02
May
Lori Hammond's picture

5 Items to Check in Occupied Apartment Inspections

5 things you should check in occupied apartment inspections writes Lori Hammond in her blog

Occupied apartment inspections provide an opportunity to collect a significant amount of valuable information. When tenants are occupying the apartments, you can get valuable insights into the condition of the apartment homes through an inspection. Also, possible repairs and replacements for long-term occupied homes can be identified during this process if the apartment inspection process is done right. Here are 5 items to check.

By Lori Hammond

Mon
02
May
Richard Montgomery's picture

9 Out-of-the-Box Questions and Tactics Multifamily Investors Should Consider Using

Richard Montgomery and 9 out-of-the box due diligence questions for multifamily real estate investors

Investing in multifamily housing and apartments requires extra investigation, sometimes called due diligence by attorneys, for investors who want to be certain they do not make a mistake. This extra investigation and these questions are beyond what a real estate investor may do normally for a typical commercial real estate investment. As a real estate investor, once you go beyond multifamily rentals such as duplexes or fourplexes, you enter the commercial real estate area. Here are 9 out-of-the-box questions you should be asking, or at least consider asking, before you purchase that multifamily or apartment building.

By Richard Montgomery

Wed
27
Apr
admin's picture

RHJ Multifamily Magazine

Welcome to RHJ Multifamily magazine.  

Over the last year Rental Housing Journal has seen an enormous amount of growth in reach.  We have expanded beyond our regional journals for property managers and apartment owners with our publishing partnership with National Real Estate Investors Association and the launch of the quarterly national publication, Real Estate Journal, and annual Real Estate: Opportunities in Investing (ROI) publications. Additionally, we’ve added featured departments online: RHJinvestor.com and RHJblog.com.

Fri
15
Apr
admin's picture

Crowdfunding and Peer2Peer Lending For Real Estate Investors: The Disruptors we want!

Crowdfunding and Peer2Peer Lending For Real Estate Investors

If real estate investors weren’t choosing crowdfunding and Peer-2-Peer lending over the alternatives of Wall Street and Big Banks this article would end right here.  But it doesn’t.  Crowdfunding and Peer2Peer lending are the future of the independent real estate industry for one very simple reason that Wall Street and Big Banks cannot fathom.  It’s what people want.

Here’s a quaint idea that I believed as a freshly minted college graduate, and that some companies like Google or Uber deliver on a massive scale.  The customer is King. Another way of looking at it is if people are flocking to the competition, then that means they don’t like what you have to offer in comparison to your offering.  Beyond obvious, yes?

Tue
05
Apr
EllenCalmas's picture

Chasing Economic Trends in Multifamily Can Be a Downfall

Chasing Economic Trends in Multifamily

We borrow and build when cash is cheap and times are robust, and deal with the consequences when things take a turn for the worse. The result can be an oversupply of inventory when the economy takes a turn and demand for new units goes south. Concessions are often viewed as the remedies that bind renter demand and market supply with competitive pricing, but at what cost to overall market health? 

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